Clarify your voice. Connect with your audience. Strengthen your mission.
In this fast-paced, interactive session, participants will get a practical introduction to building and refining a mission-driven brand. We’ll explore what makes a brand more than just a logo and how clear messaging and visual consistency can help your organization build trust, increase visibility, and inspire action. Whether you’re refreshing your current identity or shaping a new one, this session will help you think more strategically about how your brand shows up in the world.
Trainer: Loren Solomon, Partner Advertising for Good
Learning Objectives:
What makes up a nonprofit brand and why it matters
How to define your brand voice and align it with your mission
Tips for communicating your brand clearly and consistently across platforms